Tourism and Events Queensland (TEQ) is the

Queensland Government The Queensland Government is the democratic administrative authority of the Australian state of Queensland. The Government of Queensland, a parliamentary constitutional monarchy was formed in 1859 as prescribed in its Constitution, as amended fr ...

's lead marketing, experience development and major events agency, representing the state's tourism and events industries. TEQ operates on a national and international level, looking at new and innovative ways to make the most out of emerging opportunities which benefit

Queensland ) , nickname = Sunshine State , image_map = Queensland in Australia.svg , map_caption = Location of Queensland in Australia , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , established_ ...

's tourism industry and economy.

Background

The agency commenced life as the Queensland Tourist and Travel Corporation in 1978. It was set up by the government of Sir

Joh Bjelke-Petersen Sir Johannes Bjelke-Petersen (13 January 191123 April 2005), known as Joh Bjelke-Petersen, was a conservative Australian politician. He was the longest-serving and longest-lived premier of Queensland, holding office from 1968 to 1987, during ...

on the recommendation of a government inquiry, headed by businessman Frank Moore (later Sir Frank). Moore was the first chair of the corporation 1978–90.

Structure

Tourism and Events Queensland is located at 515 St Pauls Terrace, Fortitude Valley. The Department of Tourism, Major Events, Small Business and the Commonwealth Games (DTESB) was created on 3 April 2012, following the state election. DTESB, which also includes the Office of Small Business, leads whole-of-government tourism initiatives and recognises the essential role of partnerships with industry and government in tourism industry development. The portfolio partners include: The Tourism Group of Tourism and Events Queensland, The Events Group of Tourism and Events Queensland and Gold Coast 2018 Commonwealth Games Corporation.

Activities

Tourism and Events Queensland collects statistics related to tourism in Queensland. Focus areas include source markets, destination markets and aviation. The department has developed a Queensland tourism and travel advice website called
Queensland
. Through the website, TEQ provides information and travel guides on Queensland's 13 regional tourism destinations: *

Far North Queensland Far North Queensland (FNQ) is the northernmost part of the Australian state of Queensland. Its largest city is Cairns and it is dominated geographically by Cape York Peninsula, which stretches north to the Torres Strait, and west to the Gulf C ...

Townsville Townsville is a city on the north-eastern coast of Queensland, Australia. With a population of 180,820 as of June 2018, it is the largest settlement in North Queensland; it is unofficially considered its capital. Estimated resident population, 3 ...

Whitsunday Islands The Whitsunday Islands are 74 continental islands of various sizes off the central coast of Queensland, Australia, north of Brisbane. The northernmost of the islands are off the coast by the town of Bowen, while the southernmost islands are ...

Mackay Mackay may refer to: *Clan Mackay, the Scottish clan from which the surname "MacKay" derives Mackay may also refer to: Places Australia * Mackay Region, a local government area ** Mackay, Queensland, a city in the above region *** Mackay Airpor ...

Bundaberg Bundaberg is a city in the Bundaberg Region, Queensland, Australia, and is the tenth largest city in the state. Bundaberg's regional area has a population of 70,921, and is a major centre of the Wide Bay–Burnett geographical region. The Bun ...

*Capricorn *

Gladstone William Ewart Gladstone ( ; 29 December 1809 – 19 May 1898) was a British statesman and Liberal politician. In a career lasting over 60 years, he served for 12 years as Prime Minister of the United Kingdom, spread over four non-conse ...

Fraser Coast The Fraser Coast Region is a local government area in the Wide Bay–Burnett region of Queensland, Australia, about north of Brisbane, the state capital. It is centred on the twin cities of Hervey Bay and Maryborough and also contains Fraser ...

* Sunshine Coast *

Brisbane Brisbane ( ) is the capital and most populous city of the states and territories of Australia, Australian state of Queensland, and the list of cities in Australia by population, third-most populous city in Australia and Oceania, with a populati ...

Gold Coast Gold Coast may refer to: Places Africa * Gold Coast (region), in West Africa, which was made up of the following colonies, before being established as the independent nation of Ghana: ** Portuguese Gold Coast (Portuguese, 1482–1642) ** Dutch G ...

*Southern Queensland Country *Outback Queensland The agency also periodically also releases reports based on studies on niche markets, for example,

ecotourism Ecotourism is a form of tourism involving responsible travel (using sustainable transport) to natural areas, conserving the environment, and improving the well-being of the local people. Its purpose may be to educate the traveler, to provide funds ...

backpacking Backpacking may refer to: * Backpacking (travel), low-cost, independent, international travel * Backpacking (hiking), trekking and camping overnight in the wilderness * Ultralight backpacking, a style of wilderness backpacking with an emphasis on ...

and Bed and breakfast markets.

Promotions

The agency was responsible for the successful promotion campaign for Hamilton Island that was dubbed the ' Best job in the world'. The 2009 Unreal Deals campaign was the agency's most successful domestic retail campaign ever. Other campaigns have targeted the

, Sunshine Coast, tropical

North Queensland North Queensland or the Northern Region is the northern part of the Australian state of Queensland that lies just south of Far North Queensland. Queensland is a massive state, larger than many countries, and its tropical northern part has been ...

and the

Whitsundays The Whitsunday Islands are 74 continental islands of various sizes off the central coast of Queensland, Australia, north of Brisbane. The northernmost of the islands are off the coast by the town of Bowen, while the southernmost islands are ...

. In 2019, Queensland Premier,

Annastacia Palaszczuk Annastacia Palaszczuk ( , Polish: Annastacia Pałaszczuk, ; born 25 July 1969) is an Australian politician who has been the 39th premier of Queensland since 2015 and the leader of the Queensland branch of the Australian Labor Party (ALP) since ...

, declared 2019 ‘The Year of Outback Tourism’ and announced a $3 million campaign to promote holiday destinations across the Queensland Outback. Additionally, a $10 million Queensland Outback Tourism Infrastructure Fund was announced to fund a range of ‘Outback Tourism’ projects, including luxury

glamping Glamping is a portmanteau of " glamorous" and "camping", and describes a style of camping with amenities and, in some cases, resort-style services not usually associated with "traditional" camping. Glamping has become particularly popular with ...

and a glass-floored bridge crossing Cobbold Gorge in Queensland’s Gulf Savannah region. In 2019, over 1 million visitors travelled to Regional Queensland. TEQ’s next campaign, ‘The Year of Indigenous Tourism’, was announced by the

Queensland Premier The premier of Queensland is the head of government in the Australian state of Queensland. By convention the premier is the leader of the party with a parliamentary majority in the unicameral Legislative Assembly of Queensland. The premier is ap ...

in November 2019. To support the 2020 campaign, the

committed $10 million to create tourism jobs for Indigenous Queenslanders. An additional $200,000 was announced for a ‘Year of Indigenous Tourism Festivals and Events Fund’ to showcase Aboriginal and

Torres Strait Islander Torres Strait Islanders () are the Indigenous Melanesian people of the Torres Strait Islands, which are part of the state of Queensland, Australia. Ethnically distinct from the Aboriginal people of the rest of Australia, they are often grouped ...

Culture. The campaign was extended to 2021. Tourism and Events Queensland’s most recent campaign, ‘Good to Go’, was launched during the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

to encourage domestic tourism. This campaign involved transport, accommodation, experiences and activity operators completing a ‘COVID Safe program’ to provide safe experiences for visitors.

Key Partnerships

Tourism and Events Queensland has engaged in several key partnerships with the Queensland Government and the state’s tourism industry, including DestinationQ. This strategic partnership promotes ongoing engagement between the tourism industry and government with the aim of identifying and agreeing on key priorities to drive future Queensland tourism industry growth and jobs. A key aspect of the partnership is the annual DestinationQ Forum and Destination Success; a long-term 20-year plan for the Queensland tourism industry.

Strategic Focus on Asian Travellers

Tourism and Events Queensland developed the ‘Queensland Asia Tourism Strategy 2016-2025’ to attract more Asian travellers to Queensland, meet the needs of visitors and promote the state’s local tourism operators and regional tourism organisations. China is now the largest and most valuable international visitor market for the state’s tourism industry, with 397,000 Chinese visitors spending almost $1.3 billion in Queensland in the year ending March 2020.

References

External links

Tourism Queensland
Official Corporate website
Queensland
Official Public website {{Authority control 1979 establishments in Australia APRA Award winners Government agencies established in 1979 Government agencies of Queensland Tourism in Queensland Tourism organisations in Australia